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Influencer Marketing

Future-forward branding: harnessing the power of 2024 macro trends FashionFood for thoughtInfluencer Marketing

Future-forward branding: harnessing the power of 2024 macro trends

In today's dynamic business landscape, where change is constant and consumer preferences evolve rapidly, staying responsive and attuned to macro trends is instrumental for brands seeking sustainable success. From fostering innovation and expanding market reach to promoting social responsibility, the positive outcomes of aligning with…
Héloïse Selleslag
12/12/2023
5x TRENDS: What you should know about our digital usage Content MarketingFood for thoughtInfluencer Marketing

5x TRENDS: What you should know about our digital usage

Digital media are taking over the world, resulting in numerous trends and evolutions in our digital usage. Every year, Imec Digimeter provides an overview of this digital usage among the Flemish population. How much has really changed and which platforms are still popular? Does influencer…
Héloïse Selleslag
07/06/2022
influencer marketing
A method to the influencer madness: how to choose the right influencer for your growth strategy Influencer Marketing

A method to the influencer madness: how to choose the right influencer for your growth strategy

Influencer marketing is an increasingly important part of your (future) marketing strategy. 20,3% of Flemish youngsters have bought something in the last three months because they were inspired by an influencer. No time to waste to embrace influencer marketing. Still a bit reluctant or don’t…
Gaya Vermeylen
01/02/2021
Are businesses on Instagram taken seriously?
Are businesses on Instagram taken seriously? – 4 influencers share their experiences FeaturedInfluencer Marketing

Are businesses on Instagram taken seriously? – 4 influencers share their experiences

Is it already day 4 of our International Women’s Week? Time flies when you get inspired! As mentioned in our previous post, social media is a very powerful platform. It offers many advantages, both personally and professionally. Today we’re taking a look on how Instagram…
Mie Van der Auwera
12/03/2020
How to deal with offensive messages on social media?
Social Media: how to deal with offensive messages – 4 influencers share their experiences FeaturedInfluencer Marketing

Social Media: how to deal with offensive messages – 4 influencers share their experiences

Day 3 of our International Women’s Week! Today we’re talking about inappropriate and offensive messages on social media. Social media is a very powerful tool these days and it provides us with many advantages on a personal, as well as a professional level. But the…
Mie Van der Auwera
11/03/2020
Is there a gender pay gap in the influencer industry?
Influencer industry: is there a gender pay gap? – 4 influencers share their experiences FeaturedInfluencer Marketing

Influencer industry: is there a gender pay gap? – 4 influencers share their experiences

In response to International Women’s Day, the following subject can’t be avoided: the gender wage gap. Even though Belgium is one of the better students in the classroom, the gender pay gap between women and men still remains quite large in many sectors. With the…
Mie Van der Auwera
10/03/2020

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