The Challenge
Tadaaz was looking for a partner to raise awareness about their cards and website for the perfect Christmas cards. In order to do so, the brand set up a collaboration between them and celebrity father-daughter duo Peter and Jitske Van de Veire. For the Christmas campaign, Peter and Jitske designed unique Christmas cards for Tadaaz.
The Work
PR: We distributed a press release to announce the collaboration and did an intensive media-follow up where we also pitched interviews with Peter and Jitske.
Influencers: We sent out personalized packages including the cards and goodies to 20 famous Flemish celebrities which they shared on their social channels. To give the campaign an extra boost and a different audience, we also worked with some mommy influencers.
Content: To create more engagement around the cards, we set up a social activation in the form of a Facebook livestream with Peter & Jitske, where fans could ask them advice for their own Christmas messages.
The numbers
- 20 news articles
- 2 interviews
- 15 Instagram posts
- 78 Instagram Stories
- Facebook live stream: reach 21K people
